The Psychology of Sales

The Psychology of Sales

The Psychology of Sales 150 150 dev

“If people like you they’ll listen to you, but if they trust you they’ll do business with you.” ~ ZIG ZIGLAR

The emergence of new information and communication technologies have led to a new breed of consumers; consumers who have new-found beliefs based on a raised consciousness concerning their own needs and responsibilities. However, consumer behaviour has also become increasingly contradictory: individuals are more willing than ever before to pay for a premium product or service but at the same time, they will fiercely search for the most satisfying product or service available. Consequently, salespeople must be more informed, more independent and more individualistic than ever. They must be razor sharp when identifying opportunities, be effective in asking the right questions, and must understand the savvy and astute contemporary consumer. A salesperson with these attributes will give their business a competitive edge in the marketplace and will ultimately drive business growth and revenue.

This course focuses on the psychology of a successful salesperson. We recognise that what makes a salesperson consistently successful is not just one thing but a multitude of factors, touching on many aspects of psychology and the ability to understand, recognise and put into practice the science behind it. Focusing on re-addressing the old beliefs and patterns of selling, we help create a more resilient and robust salesperson. This course includes overcoming objections eloquently and communicating on an unconscious level with integrity, for stronger and more meaningful relationships. You will leave the course equipped with the techniques and confidence to translate the acquired knowledge into increased sales.


Our sales training courses are tailored to suit your training needs. Our courses are designed to empower your salespeople to improve long-term performance and have a direct impact on your KPI’s. Our trainers will invest the time to understand the specifics of your industry, guaranteeing that our custom-built solutions will transform your sales growth with a direct impact on your bottom line.

  • The psychology of an effective salesperson: From focus, intention and communication through to time management and creating states of excellence and high-performance.
  • Discovering the sale: Acquiring leads and qualifying opportunities, through to learning the art of negotiation, handling objections, and closing techniques.
  • The leadership and management through and beyond the Sales process
  • Powerful presentations that contain clarity and deliver results
  • Negotiation strategies to get the best deal
  • Building relationships: The foundations for long-term selling success
  • Closing and converting a sale

03/02/2020 - 06/02/2020
9:30 am - 5:30 pm

Thistle Kensington Gardens


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